Maturity-level services

Marketing announcements for projects

As projects have major or minor releases or move through the maturity levels, CNCF works with the projects on outbound communications. Below are the items we can do with you.

Project entering and moving through the maturity levels

Every project has different needs and staff works with projects based on those needs. Below are the services offered as a project moves through the different graduation levels and the support for graduated and incubating project releases.

Graduation

Projects moving to Graduation level receive:

• Press release announcement
• Presentation slot at the upcoming KubeCon + CloudNativeCon
• Embargoed pitch of the announcement and top features to the media. Requests for interviews go to the project team.
• Tweet on announcement day, including social card

Incubating

Projects at the Incubation level receive:

• Blog post announcement on cncf.io written by CNCF marketing with assistance from the project team.
• Embargoed pitch of the announcement and top features to the media. Requests for interviews go to the project team.
• Tweet on announcement day, including social card

Sandbox

Projects coming in as Sandbox

• An announcement to the TOC mailing list on the day they are included in the Sandbox.
• If the media contacts CNCF regarding the news, CNCF will make an introduction directly to the project.
• Correct terminology: “Cloud Native Sandbox” or “CNCF Sandbox projects”
• CNCF does not provide press outreach, a CNCF or TOC briefing, a blog, or a social card
• Exception: A member may share a blog about any open source project, including a Sandbox project. See the CNCF blog guidelines

Project launches and new release support

Graduated projects: major and minor release

• Project webinar, up to a max of 2 per year
• Blog post announcement on cncf.io either written by CNCF PR with assistance by the project, re-posting of project’s own blog post, or a blog post written exclusively for cncf.io by the project team
• Embargoed or day-of pitch of the release and top features to the media as relevant. Requests for interviews go to the project team for interviews.
• Tweet on announcement day

Incubating projects: major release

• Project webinar, up to a max of 2 per year
• Blog post announcement on cncf.io either written by CNCF PR with assistance by the project, re-posting of the project’s own blog post, or a blog post written exclusively for cncf.io by the project team
• Embargoed or day-of pitch of the release and top features to the media as relevant. Requests for interviews go to the project team for interviews
• Tweet on announcement day